HELLA to showcase advanced technology in autonomous driving at AutoMobili-D

By | January 14, 2019

US: HELLA will showcase its safe and smart electronics and lighting technologies at the third annual AutoMobili-D, taking place at the North American International Auto Show in Detroit. The company’s demo vehicle in the AutoMobili-D atrium and its partner booth, which it shares with its joint-venture company HBPO GmbH, will demonstrate HELLA’s mobility solutions, including sensors, lighting and more. Its technologies on display are designed to enrich passenger comfort, convenience and safety and support industry trends, such as autonomous driving, connectivity & digitalization, and efficiency & electrification.

“HELLA’s innovations are vital to digitizing the mobility ecosystem and enabling a customized, connected and autonomous tomorrow, and we’re looking forward to sharing our unique solutions with our stakeholders attending the show,” said Steve Lietaert, President of HELLA Corporate Center USA.

At its booth, HELLA will highlight its:

Organic Light-Emitting Diodes (OLEDs), which are integrated into the rear combination lamps of the 2019 Audi A8. Each of the eight OLEDs on the Audi A8 are subdivided into four segments that are individually controllable and emit extremely homogenous light on all sides. When leaving and returning to the vehicle, different distinctive “coming home” and “leaving home” animations are shown. The company’s other lighting technologies featured on the Audi A8 – including Matrix LED headlamps and supporting dynamic laser high beam spotlights, along with its ambient lighting and Matrix LED reading lamps – will be featured digitally.

Static Relay Attack Protection for Remote Keys via Motion Detection technology showcased through a Car Access Demo. This technology addresses the growing problem of thefts and break-ins via cyber relay attacks facing automakers and vehicle owners. Through these relay attacks, hackers can take advantage of remote key fobs’ vulnerabilities to gain access to a vehicle and its functions, such as unlocking doors and in some cases starting the engine via wireless signals. The company’s cybersecurity solution protects against these attacks by putting the key in “sleep mode” while it is not moving. Unmoved key fobs cannot be triggered by any wireless communication device.

Rear lamps in the Cadillac CT6, which offer an elegant, fluid appearance through its thin, yet complex design. Created through a unique combination of LEDs, total internal reflection optical concepts, light guide distribution elements and optical surface textures, the rear lamps deliver a fresh look with curves and accents not previously seen before on a Cadillac.

The post HELLA to showcase advanced technology in autonomous driving at AutoMobili-D appeared first on Geospatial World.

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